When you look at the a personal-statement mix-cultural research, Pereira et al. (2019) interviewed 114 Asian and you may 129 Caucasian members to look at why online customers view mukbang. Highway studies indicated that server attractiveness are seriously associated with perceptions towards the mukbang in examples. Based on Pereira ainsi que al. (2019), as the study simply checked physical attractiveness of the brand new mukbanger, there were really-recognized mukbangers with high sociability and you will likeability (in the place of physical charm) exactly who achieved many viewers. However, this research emphasized the necessity of bodily interest on the mukbangers one of viewers. One of several limitations of the studies try the test constructed both people who saw mukbang and those who did not know any thing on the mukbang (Pereira et al. 2019).
Entertainment Fool around with
People that see mukbang along with search entertainment. Choe (2019) figured audiences removed more gratifications of seeing mukbangs, like the pleasure of dinner music your mukbanger produced (e.g., licking, chewing). Woo (2018) suggested one audiences obtained pleasure from more feelings in addition to paying attention to dinner and you can cooking tunes for example munch audio, getting ready delicacies, and you will sounds of setting up food packages (Woo 2018). Woo advertised these sounds provided an independent sensory meridian reaction (ASMR) sense from the causing static-such as for example, numbness sensations across the body and creating a sense of happiness and you can save. Woo contended these songs enhanced viewers’ sense of telepresence.
Schwegler-Castaner (2018) theorized your modified low-simultaneous telecommunications amongst the visitors and you can mukbangers and additionally provided a desirable enjoying sense into the listeners. However, for other individuals, mukbang may become an exposure to ASMR the spot where the people was indeed much more interested in the musical developed by the fresh act regarding eating as compared to application alone. She and noted the possibility enjoyment gratifications from mukbang that help people achieve neurological fulfillment and you can activities due to revealing others’ restaurants experiences.
Escapist Fool around with
Certain research has theorized you to definitely audiences use mukbang enjoying given that a keen escape from truth. Hakimey and you will Yazdanifard (2015) determined that someone saw mukbang for several motivations and you can factors. Some of the people planned to to see some one consume some other dishes due to their failure to access a multitude of more snacks (age.g., as they was basically health patients). Another reason to have South Koreans were attracted to mukbang was to ease be concerned. Hakimey and you may Yazdanifard (2015) speculated that Southern Koreans alleviated the fret using their timely-moving and you can hypercompetitive way of life from the enjoying individuals consume. According to Bruno and Chung (2017), audiences tried to getting away from a feeling of shame and worry to be weight by the watching mukbang (Bruno and you may Chung 2017). As well, kids who had been bored stiff otherwise eager later later in the day and you may children who would like to purchase food but could not because the the parents have been in the home, preferred mukbang since the a getaway out-of offending reality.
Restaurants Play with
One of several trick compensations provided by mukbang watching is actually vicarious eating. Hakimey and you may Yazdanifard (2015) highlighted that individuals saw mukbang to get the exposure to restaurants vicariously as a consequence of mukbangers because they have been towards diets. Choe (2019) along with posited it principle of the arguing you to people removed more gratifications regarding watching mukbangs, and having adventure to the ate as well as satisfaction regarding enjoying mukbangers conspicuously consume the food they crave eros escort College Station TX because they was basically towards the a nourishment. Choe (2019) subsequent asserted that mukbangers aided meet hunger of audiences giving her or him good vicarious satisfaction out of dinner. According to the girl, audiences got good vicarious satisfaction from restaurants out of mukbang thru acquiring visual and you can musical pleasure.
Right down to the girl analyses, Donnar (2017) argued you to definitely, as a result of the throat-watering landscape of the act out-of dinner (age.grams., ‘orgasmic very first bite’ [p. 123] and you will proceeded fulfillment signs offered by mukbangers regarding videos), mukbang is actually similar to ‘restaurants porn’ instead of food images or eating-related television shows. Donnar said that connections anywhere between mukbangers and you can admirers (e.g., giving an answer to enthusiast desires as they consume, speaking when you find yourself food) was basically and work out mukbang just like cam porno. Particular losing weight lady viewers saw mukbang since a satisfaction of its fetishistic wants for vicarious usage whenever you are to stop real restaurants. Bruno (2016) analysed numerous South Korean tv shows one to in it dinner. According to this lady, when watching people consume toward camera, viewers believed because if they certainly were restaurants in addition they you can expect to ‘almost liking meals in addition to subsequent sense of satiety’ (p. 159).