Launched in 2006, Badoo is an incredibly fast-growing online social dating service focused on making it quick and simple to join a community of singles and meet new people. The service has 60 million monthly active users and gets on average 300 thousand new daily sign ups. As of 2019 Badoo has over 410 million members from 190 countries and is available in 47 languages-which means it’s truly a worldwide dating site and app.
Both the Badoo website and dating apps offer similar features and can be used interchangeably with the same Badoo account. It takes about 10 minutes to become a member of Badoo and start finding members near your location. Badoo’s latest design has made it extremely easy to use. There is no clutter and all the features you need to find someone are right at your fingertips. Encounters is Badoo’s main tool for matching members (based on your preferences, location and interests). Everyday Badoo will show you a limited number of encounters. They show you one member at a time that you can review and then either like them or skip. If the other member likes you as well, the match will move to connections where you will be notified and can start communicating. Badoo’s Near By section shows you all the members who live in your region. This allows you to further explore the type of members Badoo has which you might be interested in.
Badoo offers several ways to communicate. This includes text messages and video chat. Around 350 million messages are sent every day by Badoo members. This shows that the tools the service offers does work in connecting people together.
The social part of Badoo is “Live”. This is a video streaming/broadcasting feature that Badoo offers to members were they can either broadcast their own stream or watch other members streams. You can sort and filter live streams by a number of different ways to find the ones that interests you. A popular filter is by Popularity.
Badoo is one of the leading dating services in protecting members and fighting fake profiles. They want to make sure every user that joins their service is the person they say they are, basically protect members from catfishing. Badoo requires members to either connect their account to a social network account, or a phone number (which is then verified by a call). They go above and beyond other similar dating services by requiring members to upload a photo before they can communicate with anyone. A member’s primary photo is then verified. This is done in under 2 minutes and requires users to send a photo from either their webcam or phone camera (must come from a camera directly, no photo uploads) that shows them performing a hand gesture that Badoo asks them to do. This verification photo is then compared by a Badoo moderator to their main profile photo and the gesture they were asked to perform (like hold up 4 fingers). If the verification is not done or has failed, then the user will not be able to do anything further on Badoo.
With the photo profile verification this makes Badoo a female friendly service as well. Badoo goes a step further with this by offering a Selfie Request feature to all female members during text chats. At any time during chatting they can request a selfie. This selfie has to be taken by a camera at the time of the request or the chat will end. With the verifications along with the ease of blocking and reporting members for inappropriate behavior (which did not happen during our testing) this makes Badoo one of the safer online dating services to use.